Color Code Personality Science
About Color Code
About Color Code

Life can be puzzling. People can be puzzling. But above all, your relationships can be most puzzling. Let's face it: All life is about relationships: personally, professionally, and socially.

Do you wonder why some people are so easy to love, work for, and befriend, while constant effort is required to build and maintain a healthy relationship with others? What part do you play in making the relationships in your life work?

Every relationship begins with YOU. Who are you? Do you really understand why you think and behave as you do? Imagine the power of truly knowing yourself, what motivates you, and how you impact the relationships in your life.

The Color Code is the most revolutionary and ACCURATE measurement of your personality available on the market today. Once you have learned the Color Code you will never see yourself or others the same again! The Color Code is your best bet for understanding how to make sense out of life's relationship puzzles.

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Free Personality Test
About Colors
Red Motive Power

Red are the power wielders. Power: the ability to move from point A to point B and get things done, is what motivates and drives these people. They bring great gifts of vision and leadership and generally are responsible, decisive, proactive and assertive.

Blue Motive Intimacy

Blue are the do-gooders. Intimacy: connecting, creating quality relationships and having purpose, is what motivates and drives these people. They bring great gifts of quality and service and are generally loyal, sincere, and thoughtful.

White Motive Peace

White are the peacekeepers. Peace: the ability to stay calm and balanced even in the midst of conflict, is what motivates and drives these people. They bring great gifts of clarity and tolerance and are generally kind, adaptable, and good-listeners.

Yellow Motive Fun

Yellow are the fun lovers. Fun: the joy of living life in the moment, is what motivates and drives these people. They bring great gifts of enthusiasm and optimism and are generally charismatic, spontaneous, and sociable.

About Motivation

The Color Code is different than ANY of the other personality profiles on the market today. It is the ONLY assessment that identifies driving Core Motives. Most other popular tests and assessments strictly identify your behavior, and leave it at that. In other words, the Color Code helps you to understand why you do what you do versus simply what you do. You can't possibly begin to understand yourself, if you don't know what motivates you!

Let the Color Code be a part of your life. Improve your relationship vision to a perfect 20-20. Don't you think life is already hard enough without being able to see the big picture clearly? We can explain where the puzzle pieces go-and more importantly, why they go there.

Once you have embraced the Color Code, you will understand why so many people claim that they can never see themselves or others the same again after having learned this system. This is your code to successful relationships. We guarantee it 100%. There isn't a better place to start than right now, with YOU!

Want to know more? Click here to download our company white paper.

Answers to Common Questions

Regarding answer selection when taking the profile: Obviously not every question on the profile is going to be totally applicable to every person, but that is taken into consideration in the scoring of the profile. Hopefully for most of the questions there is one answer with which you identify the strongest--that is the answer you should chose. Normally your gut instinct is correct. If there are two choices you find yourself conflicted over, that's normal. It could be that you have a secondary color (which you would learn more about in the Comprehensive Analysis), or it could be that you have developed or learned one of the traits, while the other comes naturally to you. We are looking for the one that comes naturally to you. In trying to identify your Driving Core Motive, we want to know your natural/innate strengths and limitations, not your learned/developed ones. We would advise you to chose the answer that feels most NATURAL to you, even if you also identify with some of the other choices.

On some questions you may find that none of the choices really speak to you. Again, not every question is going to have a perfect answer for every person--we factor that in when we score the profile results. Pick the choice that feels the MOST like you, even if you hardly identify with it. As long as this is happening on just a handful of questions, it shouldn't affect your results.

Regarding answering the questions from your childhood perspective: The Color Code Personality Model is motive-based. Most other popular personality assessments are behavior-based. The difference between the two is that the Color Code goes deeper--it explains why you do what you do (motive) rather than just identifying what it is that you do (behavior).

The Color Code theory is that each of us has a Driving Core Motive--the reason why we do everything we do in life. Our Driving Core Motives are innate--they came with us at birth. That is why we advise you to take the profile from your earliest childhood memories of yourself; the theory being that that is when you were truest to your Driving Core Motive, before outside influences began affecting your behaviors.

For most people, their "childhood self" is the easiest way to identify how they naturally are. The profile is designed to be taken from the earliest recollections you have of yourself. The idea is for you to complete the profile considering yourself before you were influenced by outside factors. We want to identify what your personality was before you felt pressure to be a certain way, learned to value some characteristics more than others, etc. For most people, the easiest way to do that is to think of themselves as a child--before they were really aware of their personalities. If you had a difficult time answering from your childhood perspective, we would recommend that you answer thinking of yourself at a time when you've been most comfortable with yourself--when you felt you were being truest to yourself, instead of acting how outside influences wanted you to act. When answering the questions, think about your very most natural, innate, gut instinct--what would you do if nothing from the outside were influencing your decision.