Color Code Personality Science



Life can be puzzling. People can be baffling. Above all, your relationships can be downright perplexing. Let's face it: all life is about relationships: personally, professionally, and socially.

Do you wonder why some people are so easy to love, work for, and befriend? In contrast, constant effort is required to build and maintain healthy relationships with others? What part do you play in making the relationships in your life work?

Every relationship begins with YOU. Who are you? Do you really understand why you think and behave as you do? Imagine the power of truly knowing yourself, what motivates you, and how you impact the relationships in your life.

The Color Code is the most revolutionary and ACCURATE measurement of your personality on the market today. Once you have learned the Color Code, you will never see yourself or others the same again! The Color Code is your best bet for understanding how to make sense of life's relationship puzzles.

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Motive: Power

Red are the power wielders. Power: the ability to move from point A to point B and get things done, is what motivates and drives these people. They bring great gifts of vision and leadership and generally are responsible, decisive, proactive and assertive.


Motive: Intimacy

Blue are the do-gooders. Intimacy: connecting, creating quality relationships and having purpose, is what motivates and drives these people. They bring great gifts of quality and service and are generally loyal, sincere, and thoughtful.


Motive: Peace

White are the peacekeepers. Peace: the ability to stay calm and balanced even in the midst of conflict, is what motivates and drives these people. They bring great gifts of clarity and tolerance and are generally kind, adaptable, and good-listeners.


Motive: Fun

Yellow are the fun lovers. Fun: the joy of living life in the moment, is what motivates and drives these people. They bring great gifts of enthusiasm and optimism and are generally charismatic, spontaneous, and sociable.



The Color Code is different from ANY of the other personality assessments on the market today. Most popular assessments strictly focus on your behavior (what you do) and leave it at that. Color Code identifies Motive (WHY you do what you do).

Once you know your driving core motive (DCM), you will understand how your strengths and limitations affect those around you. Better still, you will learn to recognize the DCMs of others--their needs and wants, significantly improving your interactions.

After learning about yourself, Color Code, you will understand why so many people claim that they can never see themselves or others the same again. This is your code for successful relationships. We guarantee it 100%. There isn't a better place to start than right now, with YOU!

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What if none of the answers fit me?

On some questions you may find that none of the choices really speak to you. Again, not every question is going to have a perfect answer for every person--we factor that in when we score the profile results. Pick the choice that feels the MOST like you, even if you hardly identify with it. As long as this is happening on just a handful of questions, it shouldn't affect your results.

Why Answer From My Earliest Childhood Memory?

The Color Code theory is that each of us has a Driving Core Motive--the reason why we do everything we do in life. Our Driving Core Motives are innate--they came with us at birth. That is why we advise you to take the profile from your earliest childhood memories of yourself; the theory being that that is when you were truest to your Driving Core Motive, before outside influences began affecting your behaviors.

If you have a difficult time answering from your childhood perspective, we would recommend that you answer thinking of yourself at a time when you've been most comfortable with yourself--when you felt you were being truest to yourself, instead of acting how outside influences wanted you to act. When answering the questions, think about your very most natural, innate, gut instinct--what would you do if nothing from the outside were influencing your decision.

What if I’ve changed? Does my color change?

First, your Driving Core Motive (color) will never change. What might change are your behaviors. Why? Throughout life we are subjected to influences that affect our personality behaviors. For example, if a person with a White DCM is raised by parents who have Red DCMs that person will take on the some of the strengths and limitations of a Red personality. We call these filters. When they are positive behaviors, you are considered charactered.